1. Introduction & Scope
Welcome to Swiss Royale Sugar (accessible via https://dietsugar.in), operated by Swiss Royale Sugar Private Limited ("we", "us", "our", or the "Company"). We take immense pride in producing India's premier export-grade, 100% sulphur-free refined cane sugar and are equally committed to safeguarding the personal data of our customers and visitors ("you" or "user").
This Privacy Policy sets out how we collect, handle, process, transfer, and protect your personal information when you browse our website, interact with our interactive culinary widgets, or purchase our sugar products. This policy has been drafted in strict compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 of India.
We never sell, rent, monetize, or trade your personal data to third-party data brokers or marketing aggregators. All data collected is utilized solely to process your orders, deliver products to your doorstep, and provide exceptional customer service.
2. Information We Collect
When you visit or purchase from dietsugar.in, we may collect the following categories of information:
A. Personal Information You Voluntarily Provide
- Customer Identification: Full Name and Salutation.
- Delivery & Shipping Details: Door/flat number, apartment/street name, landmark, city, state, and 6-digit postal pincode.
- Contact Information: Active mobile telephone number and email address (used for automated SMS/WhatsApp dispatch alerts and digital tax invoices).
- Order Preferences: SKU selections (e.g., 2KG Single Pouch, 4KG Twin Pack, or 10KG Family Bundle), quantity, and delivery instructions.
B. Order & Financial Identifiers
- Order Reference Identifiers: Automated reference IDs (format:
SRS-1000X) generated to reconcile orders. - Transaction Status Data: Payment transaction reference numbers and gateway status receipts (e.g., Success, Pending, Failed).
C. Technical & Browsing Telemetry
- Device & Network Data: Internet Protocol (IP) address, operating system, browser type, screen resolution, and language settings.
- Usage Patterns: Pages viewed, time spent on interactive purity calculators, and navigation paths (collected via privacy-configured Google Analytics 4).
3. How We Use Your Data
We process your personal information strictly for legitimate commercial and fulfillment purposes, including:
- Order Fulfillment & Contract Execution: Processing, packing, and dispatching your orders of Swiss Royale Sugar to your verified address.
- Customer Communication: Sending transactional alerts via SMS, WhatsApp, and email regarding order confirmations, tracking links, and digital PDF invoices.
- Pincode Serviceability & Routing: Verifying delivery timelines (24-48 hours express delivery) across over 27,000+ Indian postal codes.
- Statutory Tax Compliance: Generating GST-compliant pro-forma and tax invoices in accordance with the Central Goods and Services Tax Act, 2017.
- Customer Support & Redressal: Addressing product inquiries, damaged-transit claims, address updates, and delivery feedback.
- Fraud Prevention & Platform Security: Detecting and mitigating malicious traffic, unauthorized bot requests, and transactional fraud.
4. Payment Security & UPI Handling
We prioritize the highest level of financial security. Our online checkout leverages direct Indian Unified Payments Interface (UPI) protocols and certified payment aggregators:
Swiss Royale Sugar does NOT collect, view, process, or store credit card numbers, debit card numbers, CVVs, net banking passwords, or UPI MPINs on our servers. All financial transactions take place within bank-grade, encrypted NPCI (National Payments Corporation of India) and RBI-regulated payment gateways.
When completing an order via Google Pay, PhonePe, Paytm, or BHIM UPI, authorization is securely verified through cryptographic UPI transaction callbacks and reference IDs.
5. Logistics & Courier Partnerships
To fulfill your orders with fast 24-48 hour delivery across India, we share necessary delivery details with trusted third-party courier aggregators and shipping providers (e.g., BlueDart Express, Shiprocket, and affiliated logistics partners).
The information shared with courier partners is strictly limited to:
- Your Name, Delivery Address, and Postal Pincode.
- Your Mobile Phone Number (for delivery executive contact and OTP confirmation).
All delivery partners are bound by non-disclosure and data protection contracts prohibiting them from retaining or using your contact information for any purpose other than delivering your package.
7. Data Retention & Information Security
We implement industry-standard administrative, physical, and technical controls to safeguard personal data against unauthorized access, loss, or disclosure:
- TLS 1.3 Transport Encryption: All communications between your web browser and dietsugar.in are encrypted using 256-bit TLS (Transport Layer Security) encryption.
- Restricted Access Controls: Access to customer database records is restricted to authorized personnel who need the information to perform order packaging, shipping, and support duties.
- Data Retention Timelines: Personal information tied to completed orders is retained for the period mandated under Indian commercial and taxation laws (typically 7 years for GST audit trails), after which it is securely expunged or anonymized.
8. Your Rights under the DPDP Act, 2023
Under the provisions of the Digital Personal Data Protection Act, 2023 and applicable Indian regulations, you possess the following rights regarding your personal data:
- Right to Access: The right to request a summary of the personal data we hold about you and the processing activities undertaken.
- Right to Rectification: The right to correct, update, or complete any inaccurate or outdated shipping and contact records.
- Right to Erasure: The right to request the deletion of your personal data, subject to statutory record-retention requirements under Indian taxation laws.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting past lawful processing.
- Right to Grievance Redressal: The right to register a complaint with our designated Grievance Officer or escalate to the Data Protection Board of India.
To exercise any of these rights, please email us directly at support@dietsugar.in with the subject line "Data Subject Rights Request". We will acknowledge your request within 24 hours.
9. Grievance Redressal Officer (Rule 5(9) IT Rules, 2011)
In accordance with the Information Technology Act, 2000 and the Rules formulated thereunder, the contact details of our designated Grievance Redressal Officer are provided below:
10. Updates to This Privacy Policy
We may periodically update this Privacy Policy to reflect enhancements in our operational processes, technical systems, or legal obligations under Indian law. Any updates will be published on this page with an updated "Last Updated" timestamp. We encourage you to review this page periodically to remain informed about our data security practices.
If you have questions, feedback, or concerns regarding our privacy practices, please contact us at support@dietsugar.in or message our customer care team on WhatsApp at +91 8454873817.